SEM, Paid Search, CPC
Search engine marketing is often approached as a separate initiative from web strategy – but done well, they work together, hand in hand. Varun Infosys Digital crafts SEM campaigns that create immediate visibility for our clients, producing invaluable insights into search behavior that inform new thinking, enhanced digital strategies, and new ways to intercept searchers in the act.
Search marketing is an active initiative, requiring precision strategies, well-written ads, and ongoing refinement to ensure maximum value and impact. Deep keyword research informs all of our plans. User behavior reveals continual opportunities for campaign optimization. And as part of your overall digital marketing strategy, SEM insights intersect with SEO, content strategy, and more.
SEO and SEM complement each other. While SEO takes time, paid search can fill the gap in the interim. SEM insights also inform SEO, revealing in real time keyword insights that deepen you overall search strategy. Moreover, research shows that people are two times as likely to click on an organic search result if they see your organization’s paid search ad for the same keyword. Varun Infosys Digital will help you craft the right search engine marketing mix for your business.
Copyright M/s. Varun Infosys 2005-2015. Updated: Dt: 20/01/2014.