CRM [Customer Relationship Management]

Customer relationship management (CRM) is a model for managing a company’s interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.

Fully Functioned Automatic Sales force automation

Automatic Sales force automation (ASFA) uses software to streamline the sales process. The core of ASFA is a contact management system for tracking and recording every stage in the sales process for each prospective client, from initial contact to final disposition. Many ASFA applications also include insights into opportunities, territories, sales forecasts and work flow automation.


CRM systems for marketing track and measure campaigns over multiple channels, such as email, search, social media, telephone and direct mail. These systems track clicks, responses, leads and deals.

Customer service and support

CRMs can be used to create, assign and manage requests made by customers, such as call center software which help direct customers to agents. CRM software can also be used to identify and reward loyal customers over a period of time.


Appointment CRMs automatically provide suitable appointment times to customers via e-mail or the web, which are then synchronized with the representative or agent's calendar.

Small business

For small businesses a CRM system may simply consist of a contact manager system which integrates emails, documents, jobs, faxes, and scheduling for individual accounts. CRM systems available for specific markets (legal, finance) frequently focus on event management and relationship tracking as opposed to financial return on investment (ROI).

Social media

CRM often makes use of social media to build up customer relationship. Some CRM systems integrate social media sites like TwitterLinkedInFacebook and Google Plus to track and communicate with customers sharing opinions and experiences with a company, products and services.  Trends identified through social media allow businesses to make more accurate decisions on which products to supply.

Non-profit and membership-based

Systems for non-profit and membership-based organizations help track constituents, fund-raising, demographics, membership levels, membership directories, volunteering and communication with individuals.


Like other CRM, Our CRM includes lead management activities. The product has been designed keeping in mind Innovative Ideal Company. It starts with Enquiry and will end it when enquiry will be closed. The features are;

  • Dynamic Enquiry Management brings you to the level where you have complete track of information running in your organization.
  • Leads classification; offline and online.
  • Action management in the form of Telephone, email or talk.
  • Auto alert system.
  • Complete information Reports.
  • Complete MIS